Volkswagen has announced that they will donate a staggering amount of $1 million to the Anti-Defamation league (ADL).

The Volkswagen donation aims to help the comprehensive diversity education programs. It also represents an ongoing project from the company to help improve the fortunes and lives of those who need it within the countries where the company are based. One main objective is to help improve education standards.

With Volkswagen flourishing at present in America, their donation falls in line with who the company want to help. America represents the world’s second largest automotive market. It has plenty of potential for the German giants to progress further. This latest piece of news will certainly raise the Volkswagen’s profile in the USA.

ADL are the world’s number one organisation in tackling anti-bias education. The donation is set to help fund workshops for young children, help to tackle cyber bullying, promote diversity in schools and much more. The organisation was first established in 1913.

Volkswagen Board Member Christian Klinger was proud to be associated with such an organisation. He said “Volkswagen AG is proud to support the Anti-Defamation League, which strives to celebrate diversity and inclusion,”

He continued to say how the Volkswagen donation represents the company’s intentions.

“ADL’s initiatives and programs align with Volkswagen AG’s commitment to diversity in our workforce and in countries all around the globe. At Volkswagen, economic success goes hand-in-hand with ecological and social goals. That is why the Group takes on responsibility for customers, employees, the environment and the community.”

Abraham H.Foxman, the ADL National Director, was pleased with the Volkswagen donation and hoped other companies will follow suit.

“We are extremely gratified to have Volkswagen’s generous support as a partner in the fight against anti-Semitism, racism and bigotry,”

“This great corporation has demonstrated an unwavering commitment to helping build better communities and improving society through their support of anti-bias education, diversity initiatives and multiculturalism. We salute Volkswagen for setting such a high bar for other corporations to emulate.”

The large of money involved may surprise many car manufacturers, as some are struggling to even make a profit.

The Volkswagen donation also sets the bar for other companies to follow suit and donate large amounts of money to charitable organisations.