Volkswagen’s sales have reached an all-time high thanks to a tremendous 2012. Altogether Europe’s largest car producer sold 9.07 million in 2012. That represents a 11 per cent increase from 2011, which was also a successful year for the company.
Volkswagen managed to ride the storm of the European market slowing down by compensating with remarkable sales in other parts of the world.
The company’s sales managed to increase in North America by 26.2 per cent, a fantastic achievement for the company given their previously low profile in the previous years. The Asia Pacific region saw sales increase by 23.3 per cent.
The problem in Europe
Volkswagen’s home country Germany saw sales increase by 1.9 per cent but the rest of Western Europe experienced a dip with sales falling by 6.5 per cent. Looking to the bright side, Volkswagen believes that they can overcome the current Euro Zone problems and record a highly positive result this year. Martin Winterkorn, Volkswagen chairman stated that the company are fully aware of the challenges but are ready to face them.
Currently Europe is going through a dip following the Euro Zone crisis. The numbers of brand new vehicle’s being bought are extremely low at the moment. Countries such as Greece, Portugal and Spain are need of financial help and car sales have been seriously affected.
Japanese car giant Honda have also fallen victim to the European car market. They plan on cutting 800 jobs at their Swindon plant thanks to a fall in European markets.
Peugeot Citroen reported losses from last year with sales dipping down by 16.5 per cent. They have been struggling as their market is within the European region and not aboard.
Volkswagen is currently aiming for the world number one spot by the year 2018. It looks as if they will have to continue waiting, as Toyota are expected to announce even better results than their rivals. It has been predicted that a 22 per cent sales increase will occur with final results standing at 9.7 million. Results have not yet been released.
Volkswagen passenger cars remained as the bestselling category with sales of 5.7 million.
The acquisition of the Porsche brand helped the company somewhat, with the company selling 59,500 between the months of August and December.