The car is set to be released in the Middle East, with it offering a great amount of desirable and luxury features whilst being affordable. Simply put the new Volkswagen Passat will act as an affordable alternative to a BMW 3 Series or a Mercedes-Benz C-Class.
Volkswagen are implementing a very clever strategy within the region, releasing top selling European models such as the Passat and Polo into the Middle East.
The company realise that if they are to meet their 2018 target of becoming the world’s number one car producer by the year 2018, they must conquer emerging markets such as the Middle East, where at the moment they are falling behind some foreign rivals.
These rivals include the likes of the Toyota, who have established themselves as number one in this particular segment with their Camry model being number one in the sales charts. Already Volkswagen has made the car a lot cheaper than Toyota’s Camry model. The Japanese company certainly have a lot of rethinking to do.
Why? The Volkswagen Passat looks nothing short of a luxurious and classy passenger car from the outside. Inside the car there are great levels of comfort and space. Sitting inside you may imagine that the car is worth more than it’s actual price tag. The beautiful leather seats, Fender sound system and electronic seat adjustment features are excellent features.
In terms of economy, which is a major issue for any motorist across any car industry nowadays, the Passat offers near enough the same figures as the Camry.
It must be noted that the Middle East will receive the Chinese and North American version of the car, which will suite the countries needs better. The European version has a smaller wheelbase within the Volkswagen Passat, whereas the North American and Chinese receiver a larger wheelbase to fit taller passengers.
The car will come with a 2.5 litre five cylinder engine capable of hitting 170 BHP which will also be mated to a six speed automatic gearbox. The wheels are stylish and will come in a choice of 16, 17 or 18 inches.
In terms of value for money it will be difficult to beat the Volkswagen Passat.