Surely one of the most iconic car emblems worldwide, the VW logo has evolved through a number of different designs over the years.
Simple yet effectively iconic, the logo consists of two white letters (a V over a W in a monogram) in a circle of the same colour, in a blue background. The white stands for purity, creativity, perfection – the blue stands for reliability, security and excellence.
Unlike many of VW’s competitors, the various editions of the logo over the years have all gravitated around pretty much the same design, with a few tweaks. The first logo was the result of a competition, where the company asked its workers to submit ideas for a brand badge. It was won by Franz Xavier Reimpiess, an engineer working for Ferdinand Porsche. The logo was subsequently registered and went on to enjoy the illustrious (and not always so illustrious) history we associate with it today.
In the dark early days of the Nazi party, the VW was incorporated into a swastika reflecting the mythology of the National Socialists.
The company’s advertising campaigns very much channelled a ‘Kraft durch Freude (Strength Though Joy)’ theme and featured images of happy, Aryan families driving to the countryside in their VWs. In the build up to the Second World War, the logo was modified to incorporate a pedestal fan.
After the war, the British took control of the Volkswagen factories with the aim of getting the heavily damaged equipment back running again. The logo was simplified with the militaristic, armoured flourishes around the outer circle removed.
In 1967, the colour blue was added and would remain to the present date. 2000 saw the last alteration which incorporated a 3D styling.