Volkswagen is banking on their new 2013 Golf to help propel them to the top of the worldwide sales charts ahead of Toyota and General Motors.
Last year the company managed to finish second, ahead of 2010’s number one Toyota. It was General Motors who managed to secure the top spot thanks to a great performance from their Chevrolet brand. General Motors in the end sold 9.05 million cars. Volkswagen was close with 8.27 million and Toyota was third with 7.95 million.
Volkswagen believes that they will be the world’s undisputed number one brand by the year 2018. They also believe that they can sell 10 million cars annually by this year, with 800,000 of them coming from the world’s second largest car market, the United States.
The new generation Golf has comeback better than ever. If the company are to achieve their ambitions targets, their best seller of all time is sure to play a major role. They will certainly need the car to be more popular than ever. Despite the company being Europe’s number one, they have recently fallen into the Euro Zone crisis with a fall back on the projection of sales in Europe. There has also been a slump in car sales in the world’s largest car market, China. Other brands are developing cheaper alternatives which will be highly rated amongst car experts.
Despite Volkswagen riding the storm in Europe better than anyone else in Europe, this may prove to be not quite enough. It is the success the of the 2013 Volkswagen Golf which is to determine how the company will compete with the likes of General Motors and Toyota. The car is designed to lure drivers away from the likes of Peugeot, Renault, Citroen, Hyundai, Skoda and SEAT. The target market also boasts customers within the BMW, Mercedes-Benz and the Audi market. Clearly there is plenty of competition to go through.
The CEO of Volkswagen, Martin Winterkorn, said that the Volkswagen Golf is the most important vehicle for the company and will determine the company’s future. That is quite a significant statement to make.
The price of the new car has not yet been decided. These details will be made available closer to the release date. We believe that the 2013 Volkswagen Golf will be a great success and help the company achieve their goal of reaching that number one spot.