There’s nothing traditional about the VW Arteon. Starting with the name itself, which shirks Volkswagen’s tradition of using winds (Scirocco, Golf, Passat), gods/goddesses (Phaeton, Eos) or people of the Saharan interior (Touareg), Arteon has simply combine “art” with “Eon” – which means supreme deity.
It’s a fitting name in many respects, this new offering will sit in the same niche as the BMW 4 Series Gran Coupe. It’s a successor of sorts to the VW Passat CC and the newer CC, but with a wider set of shoulders and some the more audacious design work that featured on the exceptional VW Tiguan.
The interior is relatively conservative; there are none of the extravagant flourishes we see on the Range Rover Velar for example. It resembles the Passat in many ways which makes sense seeing as the two share parts. There is more legroom and you can spec VW’s Active Info Display digital instrument display, which is a brilliant bit of equipment. The upcoming Geneva Motor Show will be where the Arteon is properly shown off and the scrutiny will be intense.
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