Volkswagen’s super luxury car brand Bentley has seen their sales rise by 37 per cent last year. This is a strong indication that the world’s global car market has reached the levels it was at before the recession hit back in 2009.
In total 7,003 cars were sold worldwide. This is quite a remarkable feat considering the state of the market and that the fact that prices start at £133,000.
America Still Number 1
The Crewe based companies experience their best sales in the United States of America. Last year 2,021 of that figure mentioned earlier were sold in 2011, which represents an increase of 32 per cent. China is not that far behind, managing to sell 1,839 luxury vehicles in 2011. That figures almost double that of what was sold back in 2010.
Wolfgang Duerheimer, the Chairman and Chief Executive of Bentley was happy with the success of last year and said that the brand would continue its success through to next year. A statement read “It has been particularly pleasing to see renewed interest in Bentley in established as well as and new and emerging markets, all of which is contributing to a positive financial result for 2011. We want that success to continue and, with a new Continental V8 model set to attract new customers in 2012, have ambitious but realistic plans which reflect global economic conditions.”
One of the best Decembers ever
December sales of the luxury cars saw a tremendous rise of 69 per cent. 1,059 cars were sold in total compared to 2010. The release of the new Bentley Continental GTC model earlier in October helped those figures surge. The sales were so good that it was they were indeed the best recorded since the record year of 2007.
Not everything at Bentley is as rosy as it seems however. The staff at the companies Crewe factory are currently in dispute and are arguing over pay. Last month the staff reportedly rejected a new two year pay package and talks are still ongoing. The staffs are apparently holding out for a 4 per cent rise for the first year of the deal and 3 per cent in the next year.