Saloon cars are Volkswagen’s main sources of sales across the Middle East. There is currently a huge market demand at present for cars within this particular category. Last year the company sold 11,000 cars in the region. That number is hoping to go up by 5,000 to 16,000.
Europe’s largest and the world’s second largest car producer have set high targets for the year ahead. They are currently marketing their “Think Blue” campaign across the region in hope of raising the company’s eco credentials. Naturally this will attract more customers with more and more motorists looking to go green.
Popular models to be introduced
Popular European and America models such as the Volkswagen Passat, the Volkswagen Jetta and the Volkswagen Polo will be introduced this year to the Middle Eastern market for the first time. Surely they will help sales soar throughout the region.
Stefan Mecha, the Middle Eastern Managing Director has said that the car market may be small at the moment in the Middle East but the potential is huge. He said “The Middle East at the moment is still a smaller part of the business of the whole group but in terms of growth rate and potential, the Middle East is extremely important,”
The car market within the region is expected to grow by 2 – 3 % this year after dipping 1 % last year.
Across the world, Volkswagen sold 5.1 million cars in 2011. If they are to reach that number one spot before 2018, the Middle Eastern region is certain to prove to be a fundamental car market. Kuwait was Volkswagen’s largest market last year with 2,500 sold. They have 12 sales institutions across the region at present. Volkswagen hopes to increase that number next year and hope that their saloon cars will go hand in hand with current demand.