z-3Arguably the world’s most iconic car, the Volkswagen Beetle, is to finally end production after an 80 year career.

The much-loved vehicle was dreamed up during the reign of Adolf Hitler. It became a pop-culture icon in the 60s thanks to the Herbie the Love Bug films, and at its peak, was selling more than a million cars a day.

Production of the Beetle has been limited to Mexico in recent years after the European plants turned their attention to other models in 2003. Volkswagen say they will focus on electric alternatives, though reviving the Beetle at some point in the future has not been ruled out.

Hinrich Woebcken, chief executive of Volkswagen Group of America, said: “The loss of the Beetle after three generations, over nearly seven decades, will evoke a host of emotions from the Beetle’s many devoted fans.”

Two special edition models will be released prior to the cessation of production, featuring extra chrome, new wheels and three-colour ambient lighting.


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