In the tough and competitive markets of India and America, sales were reported to increase by 40% and 67% respectively.
Neeraj Garg who is a Member of Board & Director, Volkswagen Passenger Cars, Volkswagen Group Sales India Pvt LTD put the success down to intelligent strategy and the festive season. He said “We are extremely pleased with the response received for our carlines. Our action model strategy has once again proved to be very successful with the Polo and the Vento Breeze being a huge attraction for customers during the festive season.”
The 67% figure derives from a comparison of sales in the month of October in 2010 and 2011. In October of last year, 4343 Volkswagen vehicles were sold. October of this year saw 7266 Volkswagen vehicles sold. This year saw many companies taking advantage of the Diwali festival in which India celebrate. Many are attracted to purchase new cars during this period as a way of celebrating. The Volkswagen Polo and the Vento represented the highest amount of sales during October of this year. The Volkswagen Vento sold 3474 whereas the Volkswagen Jetta sold 1112 individual units since its launch in August.
In America, Volkswagen sold 28,028 cars in October. This represents 24% increase year on year in terms of sales.
When comparing the sales of October in 2010 to 2011, they were up by a considerable amount of 40%. This is the first time that the company has seen yearly increase in Volkswagen sales since 2001.
Johnathon Browning, the President and CEO of the Volkswagen Group of America Inc put the success down to new models entering the market. He was quoted to have said “As the all-new Passat and Beetle start to enter the market place, demand for Volkswagen vehicles has already exceeded last year’s annual volume in the first 10 months of the year, ”
Volkswagen sales appear to be up all over the world. Many would put that down to great strategy and planning, but other would add that luck is certainly on their side.